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The importance of your brand to your business worth
Brands are assets that are the basis of competitive advantage and long term profitability. They are a balance sheet item that adds value to your business's balance sheet, particulary useful if you're intending to sell it at some stage.
Did you know that the top brands have a value of over 50 per cent in a company's balance sheet?
Are you true to your brand and do you value and leverage it for business gain? Externally, brands create an image that helps win business, secure suppliers and employees. Internally it is your culture and values that unites and builds the company, guides business decisions and behaviour. Learn the critical things you need to do to build and transform your brand.
WHAT YOU WILL LEARN:
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How to define our Unique Selling Point (USP), your edge; |
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Defining your market and competitive position; |
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How to articulate your brand and make it saleable; |
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Brand equity - what is it worth? |
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How to unleash the power of your brand. |
WHO SHOULD ATTEND?
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Business Owners |
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Marketing Managers |
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HR Managers |
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Office Managers |
Maryanne Fernando has a 25 year track record of helping companies to succeed. With extensive business and marketing experience, she has worked for some of the world’s largest brands including IBM, IKEA and Hallmark Cards, working across a broad range of industries in over 40 countries. She is a former Director Marketing at
CCIWA and Harvey Beef and currently Director for One Consulting.
Date: Tuesday 29th May 2012
Time: 7.15am to 10.30am
Where: Small Business Centre Stirling - 45 Delawney Street, Balcatta
Cost: $125.00 inc. GST. Workbook, presentation & breakfast all inclusive.
This program is partially funded by the Australian Government
Your business may be eligible for a Small Business Smart Business training voucher to go towards the cost of this excellent workshop simply visit our home page www.stirlingbec.com (info attached).
Please go to our website www.sbcstirling.com.au to complete the training voucher application
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